SM Entertainment’s boy group RIIZE has already scored their next commercial deal. Not only are they models for clothing site MUSINSA, but they’ve also been chosen to collaborate with Baskin Robbins.
Baskin Robbins is one of South Korea’s most popular ice cream chains. With one present in every neighborhood, the deal is a big one fro the rookie group. The chain will release a special “Popping Star RIIZE Ready Pack Mini,” which will feature a photocard in every pack.
Although the deal might be a big one for the group, some fans are not too please with the decision. Baskin Robbins’ brand is housed under SPC, which controls various brands such as Baskin Robbins, Paris Baguette, and more. In 2022, a 23-year-old worker passed away during her factory baking shift for Paris Baguette. The company resumed operation of the factory immediately after the accident. In addition, the company has also been under constant criticism for not giving workers better conditions and rights. As such, many members of the public, especially the youth, began to boycott SPC and its brands.
Fans remain critical of SM Entertainment’s decision.
- Is SM Entertainment in their right minds?
- Why are they trying to help gloss over the SPC thing?
- Their target audience is still youths, so did they really have to pick that company?
- I’m a fan of RIIZE, but I’m not going to buy Baskin Robbins.
- Why did they have to choose SPC of all companies? Another worker died in their factory not too long ago. I’m boycotting.
- This is too much. It’s not been too long since yet another worker died…
- Fans are even more sensitive about these matters.
Not all brand deals are good ones. If the public feels sensitively about a particular brand, it may end up damaging the artist’s image rather than help them gain recognition.