Rookie Girl Group Lands Major Brand Deal Just Weeks After Debut

A rookie girl group that debuted in April this year is making headlines for securing a major brand deal this early in their career.

The girl group in question is ifeye, a six-member girl group under Hi-Hat Entertainment.

Recently, the group was selected as the new model of Dr. Jart+, a global skincare brand, marking their first-ever brand deal since their debut.

The group will collaborate with Dr. Jart to promote its new line of face mask products. For a group to secure a brand endorsement deal this early in their career is considered a noteworthy feat, reflecting their growth potential and marketability.

With this brand deal, they will join the ranks of ENHYPEN, who became the first global ambassadors of Dr. Jart+ in 2023.

Meanwhile, ifeye debuted on April 8, 2025, with their first EP, ERLU BLUE. Currently, the group is promoting with their title track, “NERDY.”

You can check out ifeye’s music right here: