Samsung Shades Apple For Allegedly Copying Its BTS-Inspired Purple
Korean tech company Samsung is shading competitor Apple… due to BTS?
September 7 was Apple Event Day. The new iPhone 14 and more were announced.
Introducing iPhone 14 and iPhone 14 Pro. The most advanced iPhone models yet with powerful new camera technologies, all-day battery life, vital safety features, and so much more. #AppleEvent
— Apple (@Apple) September 7, 2022
What is even more notable is that Apple is primarily advertising it in a new deep purple. Previously, Apple released a lavender option with the iPhone 12.
The new deep purple iPhone has caught the attention of ARMYs (fans of BTS).
@nellbell183
WHICH ONE WOULD U PICK?? pic.twitter.com/9L3xJCYaV3
— Charlotte⁷ (@JM_Sparkle) September 7, 2022
Purple became BTS’s official group color after V coined the term borahae (I purple you). So, purple is often used in association with BTS.
ARMYs were not the only ones who noticed Apple’s new purple iPhone and suspected that it was created with BTS in mind.
On September 7, the same day as the Apple Event, Samsung tweeted, “COOL STORY BRO,” but with purple emojis in place of the O’s, clearly referencing the new Deep Purple.
C🟣🟣L
ST🟣RY
BR🟣— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
In August, Samsung held its annual Samsung Unpacked event. With the help of Global Ambassadors BTS, the new Galaxy Z Flip4 was introduced along with the new color Bora Purple, named after Borahae. So, Samsung is making implications that Apple has copied its purple.
An ARMY also pointed out that since Samsung originally released the Bora Purple in honor of BTS and Apple is attempting to compete by introducing the Deep Purple, BTS is the true reason behind it all. Samsung cheekily responded, “The math is mathing.”
The math is mathing.
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
The shade by no means ended there, though. September 7 was filled with Samsung’s social media manager shading Apple.
It's so nice of you to try to boost their self esteem.💙 We love your kindness!
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Many tweets referenced that Apple appears to have copied features and names of Samsung…
Imitation is the sincerest form of flattery! 💙
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Everyone's going Ultra these days… 🤷
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Yet, most reference that Apple has still yet to introduce foldable phones as Samsung has.
Right? Let us know when it folds. 🥱
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Let us know it when it folds. 💁♀️
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Expectations falling flat? Maybe it's time to flex into something new.
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
One thing is for certain BTS’s influence is unmatched.
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