Samsung Subtly Throws Shade At Apple In New Commercial With Son Heung Min

Samsung recently released a commercial featuring international football star Son Heung Min for the Galaxy Watch6 smartwatch.

In the 4-minute and 30-second commercial, Son Heung Min stars as himself and plays in a football match. In a breaking-the-third-wall moment, Son Heung Min realizes he’s part of a television program on an OTT platform.

| Samsung

Strange things start happening during the match, and it becomes known that Son Heung Min is in his REM cycle while sleeping—and that this is all a dream. He takes a look at his Samsung watch that shows him his sleep stages on the screen.

| Samsung

The commentators emphasize the importance of getting sleep, especially with a Galaxy Watch6 on.

| Samsung

In the last 30 seconds of the commercial, Son Heung Min wakes up in his bed and checks that he had “excellent” sleep, which is shown on his watch.

| Samsung

Then, he is seen starting his day and biting into an apple before throwing it into the blender.

| Samsung

The commercial ends with him saying, “Your day starts at night with Galaxy Watch6.”

| Samsung

Although this commercial was all about the Galaxy6 being able to track sleep habits, the brief moment toward the end left the strongest impression on netizens. Clips of Son Heung Min throwing the apple into the blender circulated online communities, as netizens claimed that this was Samsung throwing shade at Apple, their rival.

그니까 지금 손흥민이 갤럭시워치 광고에서
한 입 베어문 사과 (애플…)
믹서기에 간거임???

삼성 기존쎄 미쳣네ㅋㅋㅋㅋㅋㅋㅋ pic.twitter.com/xa2i6tdiJE

— 쏜살 (@jipjungonspurs) October 19, 2023

So you’re saying that Son Heung Min just blended an apple (Apple) he bit into in a Galaxy watch commercial???

Samsung’s feisty LOL

— @jipjungonspurs

at least we get to see this pic.twitter.com/UhQqi3LUcT

— ©🍀⚽️ (@libraryminie) October 19, 2023

One netizen saw this brief moment as the “highlight” of the commercial because of its witty symbolism.

Netizens in online communities had a variety of responses. Some praised the commercial and loved it, while others disliked Samsung products. Some people said they liked Samsung, while others focused on how well the blender worked.

“Ooh, they had an edgy impact til the end lol”
“The spite in the commercial… but how about their sales..”
“LOL I was wondering what they were saying”
“LOL Samsung, please keep going with this villain concept immediately lol”
“LOL hey, not bad”
“I love stuff like this LOL”
“It’d be cool if they made the Galaxy watch well and THEN made commercials like this. They look dumb when they make commercials like this while their product functions are meh”
“Heung Min is adorable, and the commercial has an edge, but in reality, the functions can’t compare ㅠㅠ”
“They’re rivals only in their imagination…”
“Wow, but how does the apple blend so well??? Technology these days..”
“The commercial is great! It must be because of the Sonny effect”
“This is their right as 2nd place LOL fun”
“The commercial is fresh and new, but it’s true they’re only rivals in their imagination lol”
“But I think the villain tactic is actually a good idea lol”
“I use the Galaxy watch and have no problems with it lol”
“Heung Min is so cute LOL But I’m more interested in the blender than the Galaxy watch… it blends so well”
“Great commercial”
“I want the blender…”