SEVENTEEN Welcomes Justin Bieber, Demi Lovato, And More Ithaca Holdings Artists To HYBE

They’re officially family!

SEVENTEEN is welcoming Demi LovatoJustin Bieber, J Balvin, and more to the HYBE family!


Scooter Braun‘s investment company Ithaca Holdings and its subsidiary, SB Projects, recently became part of HYBE’s American branchHYBE America. This new partnership with Ithaca Holdings is comparable to HYBE‘s partnership with its subsidiaries in Korea, such as SEVENTEEN’s agency, Pledis Entertainment. HYBE (formerly Big Hit Labels) joined hands with Pledis Entertainment last year.

SB Projects houses many top stars, including Justin Bieber, Ariana Grande, J Balvin, and Demi Lovato. In a new HYBE Labels video titled “HYBE x Ithaca Holdings”, SEVENTEEN welcomed all Ithaca Holdings’ artists to HYBE.

Justin Bieber

SEVENTEEN’s leader, S.Coups, said the group is honored to be participating in this historic moment. He looks forward to “the future we will build together.”

I couldn’t believe it when I first heard the news. It’s amazing that a global company with some of the top artists around the world is becoming a family with HYBE. It’s an honor to participate in such a historic moment, and I look forward to the future we will build together.

— S.Coups

Seungkwan is looking forward to the barrier-breaking work this global team will create together.

I believe joining forces of these two companies shows that we can become one with music beyond language, country, and culture. I hope this could become an opportunity to join hands with top global artists and get closer to fans worldwide.

— Seungkwan

Vernon finished off SEVENTEEN’s message by saying, “I am excited to find out what kind of dynamic and creative projects we can work on together. Congratulations once again, and welcome Ithaca Holdings!”

BTS also welcomed Ithaca Holdings’ artists to the HYBE family. Read their congratulatory messages here, and messages from Demi Lovato, Justin Bieber, and J Balvin here.