Shawols are calling out SM Entertainment after the company edited out a part of SHINee‘s Key talking about KWANGYA.
Recently, Key made his comeback with his second studio album Gasoline, along with the lead single of the same name.
Last year, he released EP BAD LOVE and the single of the same name.
In his recent comeback show, Key talked about his unique “KEYLAND.” He explained that “BAD LOVE” and “Gasoline” are technically not connected as in it’s not the same world. He made references to KWANGYA while saying it’s not a multiverse.
KWANGYA is the SMCU (SM Culture Universe). It originated with SuperM and NCT 2020. In NCT 2020’s sub-unit, NCT U‘s music video for “90’s Love” released in October 2020, the lyrics suspiciously mentioned the terms “KWANGYA” and “KOSMOS.” Since then, it has been mentioned in music and content from aespa, MAX CHANGMIN, and more.
Shawols have noticed that in the replay for Key’s comeback show that the parts in which KWANGYA are mentioned are clearly cut out. So, while he had attempted to clarify that his concepts and music are in no way related to the universe, SM Entertainment chose to remove that.
explicitly cutting out the part where he said that his concept isn’t related to kwangya in the replay? @SMTOWNGLOBAL that is so low of you. that is really actually fucking low lmfaooo pic.twitter.com/TzQBWH61KI
— kat (@freakeybot) September 7, 2022
Shawols are calling out the company for allegedly enforcing their agenda on all their artists against their wishes.
SM suddenly having the time and energy to video edit when Kibum publicly disowns Kwangya but Jinki just recently had to pay out of pocket for someone edit his recording booth footage pic.twitter.com/6qbwzLNmTo
— 📌 (@SaraOT5) September 7, 2022
why does sm think all their artists want to be involved in their dumbass universe….be fuckin fr kwangya goofy as hell
— kibum month (@jiinkibumist) September 7, 2022
After gasoline mv was released I commented “THIS IS NOT KWANGYA THIS IS KEYLAND “ the comment got deleted… pic.twitter.com/aGlhHPbAUe
— FAY | GASOLINE ⛽️ (@fay_arebo) September 7, 2022
Others have pointed out how Key has faced many difficulties with his solo projects. Not only did SM Entertainment re-use the most unique aspects of his album designs for others…
from stealing kibum album design and concept, re-use it to the rest of company but giving him a hard time during bad love comeback. now they cut the part when kibum obviously against the idea about 'kwangya'. that's so low https://t.co/jSG2Nj2Utf pic.twitter.com/x3dQnZlhrg
— ᵝᶥᵒˢˢᵒᵐ⁷¹⁸ ❅ (@blossom718_) September 7, 2022
During an interview, Key revealed he cried on set of the “BAD LOVE” MV and why. His opinions had differed from “the staff’s vote,” resulting in complications. Still, Key fought against all odds. “I decided to trust myself more,” he said.
This is really the first time it happened but after the ‘BAD LOVE’ music video shoot ended, I cried. I didn’t do that even during the debut music video. I guess this album was intense after all. There were time and budget issues, the music video synopsis was scrapped, and I had differences in opinion with people. There was quite a lot of drama. When the music video shoot ended, those moments flashed by and I felt a strange mix of emotions.
Considering all this, Shawols believe SM Entertainment is again not respecting Key’s creative vision for the sake of the company’s own.