Following the revelation that BigHit and Shinsegae were in a copyright dispute over “BTS”, Shinsegae recently made the announcement that they will give up on the trademark rights.
According to Newsen, Shinsegae Department Store will give up on the dispute and are wishing BTS the best.
Shinsegae Department Store will give up on all trademark rights to “BTS”. Shinsegae supports BTS, who represent Hallyu Culture.
Ahead of this update, BigHit announced that they would continue to fight against another company using BTS’s brand power through copyright.
BigHit considers any unauthorized use of copyrights related to BTS or attempts of a 3rd parties trying to acquire its rights as a serious issue.
We will do everything that we can in order to prevent other companies from monopolizing or using the copyright to ‘BTS’.
— BigHit Entertainment
It is predicted that Shinsegae’s official statement marks the end of BigHit’s copyright dispute.