SM Entertainment Director Accused Of “Abusing” NCT After Recent Interview
Recently, the director of SM Entertainment’s artist development center, Yoon Hee Jun, appeared on tvN’s You Quiz on the Block.
During the episode, she spoke about why idols in SM Entertainment go through harsh training, specifically mentioning NCT.
Director Exposes Why SM Idols Go Through Such Harsh Training
When the clip was shared among international fans, it sparked major uproar.
YHI : Being loved isn’t something to be taken for granted. Out of so many artists and so much music, being chosen and loved is a special thing, and I don’t think we should ever take that for granted. And to be worthy of that love, I believe you need to have the skill and effort…
— MARK LEE BASE (@Marklee_base) March 4, 2026
Netizens believe it was abuse towards the young idols and were shocked that Yoon Hee Jun seemed proud of the methods used with NCT. They called her disgusting and how these kinds of people took credit for idols’ success, when they were causing them so much pain.
So psychological abuse? Is this something to be proud off? https://t.co/Q7C43nNBy4
— ²⁹A.NEO (@ANeoMulti) March 4, 2026
People who worked with kpop idols like this are always so happy to talk about twenty different ways they abused them https://t.co/uLt6CEOVOJ
— ٭ eve ٭ (@ona_bol) March 4, 2026
What kind of person even does that? It's disgusting. You disgusting woman , it's absolutely creepy behavior, idols are human too they are not puppets.
And anyone still out here supporting SM after seeing this is a complete hypocrite. At some point you have to stop pretending… https://t.co/KuzrFNaY7z
— Yixing's Wife💕🌼⁹ (@im_jcws_wife) March 5, 2026
shes proud of abusing teenagers and young adults. wonbin speaks of her positively but this woman and that entire company of managers/directors love taking credit for idols personal success when they were just there making them suffer. taeyong had it so bad bc of people like her https://t.co/aoV0v7RS2Y
— meo (@okumabi) March 5, 2026
she was so happy to abuse those boys.. https://t.co/S4Rg9brUBC
— risa (@glithmode) March 4, 2026
The concept of idols being mistreated isn’t new, but continues to spark fury.
