SM Entertainment Accused Of Damning “Media Play” Against HYBE Amid aespa Karina’s Recent Controversy
SM Entertainment has been accused of “media play” amid aespa Karina‘s recent controversy.
Recently, aespa’s Karina got into hot waters regarding her now-deleted post.
aespa’s Karina Deletes Instagram Post After Sparking Huge Unexpected Controversy
Following the news surrounding Karina, new news about an investigation regarding Bang Si Hyuk was made.
Investigation Into HYBE Bang Si Hyuk’s Alleged Illegal Actions Gets A Major Breakthrough
Netizens suspected that it was “SM media play” where the company was trying to cover up the news with something they thought was bigger, and it was emphasized among rumors that the company was deleting posts on Korean forums that criticized Karina.
SM mediaplay is CRAZY
They're trying so hard to cover up the aespa right wingers controversy, they didn't just take theeqo down nah they started another hybe attack y'all https://t.co/nBxKVpxVRx pic.twitter.com/hHfvsjL8kD— 🩷 Yคrค 🩷 (@Snowflake_M) May 28, 2025
you expect me to believe hybe is doing the most mediaplay when SM is scrambling to cover up karina's controversy by doing this? sm you're not that slick. give it up 😂 https://t.co/9v85BChERF pic.twitter.com/YxV7eaheGd
— zazelora (@oralzezal) May 28, 2025
Another article was also posted following the Karina criticism, and it pitted the aespa singer against LE SSERAFIM‘s Chaewon in the thumbnail, comparing the two groups’ achievements.
It also brought up Bang Si Hyuk’s past comments where he said to “crush aespa.”
“Crush aespa” — Min Hee Jin Reveals Damning KakaoTalk Screenshot With Bang Si Hyuk
Netizens were furious at the article, especially as it dragged LE SSERAFIM into the issue and specifically, that it seemed too random and too old to have been brought back to the surface by coincidence.
#noticing …. pic.twitter.com/CB2ZtdbMNK
— ؘ (@sseraist) May 29, 2025
WHAT IS WRONG WITH THIS COMPANY??!! pic.twitter.com/2Fndii4oLb
— 🌪 (@msgzuha) May 29, 2025
this isn’t just “mediaplay” — sm needs to be sued immediately. their golden girl gets exposed and suddenly chaewon & le sserafim are being dragged into a mess that has nothing to do with them. all this from a company that protects serial ab*sers? vile pic.twitter.com/pV3P5ALOS1
— katie ✧･ﾟ (@chaesmarts) May 29, 2025
sm stans tiap idolnya dihujat: fix ini kerjaan hybe 😡
meanwhile, this is what their beloved company do kalo idolnya dihujat: pic.twitter.com/hjeenju8T9
— ღ niss (@lovelyjjuh) May 29, 2025
It led to direct criticism of SM Entertainment.
If u can't see the mediaplay SM is pulling to cover their golden girl's problematic ass then u r either blind or 1 of the dumbest piece of shit out there. what makes it worse is that they r using innocent idols like lsrfm to do so. "asskarma" you say? I'll shove it up your ass mf
— Lish (@_moonsoulchild_) May 29, 2025
the minute sm’s golden girl’s in hot water, suddenly chaewon’s pic is front and center in an article that’s not even about her. and they’re digging up stuff that’s been public for ages. like be serious. do they think we’re that dumb to not know this is contrived
— katie ✧･ﾟ (@chaesmarts) May 28, 2025
