Popular K-Pop Singer Heart-Broken After Fans Fail To Stream Her Latest Comeback
Singer AleXa, who first rose to fame through her participation in the reality show Produce 48, has voiced her frustration over the lackluster viewership of her latest music video.
The artist took to the fan communication platform Bubble to express her feelings directly to her followers, sparking a wide range of reactions and igniting a heated debate among her fanbase.
Alexa, known for her performances and dedication to her music, conveyed her disappointment with the low number of views her music video garnered just a few days after its release.
Despite her claim of not being a “numbers person” and typically indifferent to “superficial things,” Alexa couldn’t hide her dismay over the video not even reaching 100,000 views.
I’m not a numbers person. I’m really not. The superficial things like that don’t bother me. But damn, not even 100k a few days in… I busted my ass for that music video.
— AleXa on Bubble
Her sudden admission has since sparked a debate among her supporters. While a faction of her fanbase agrees that AleXa deserves better recognition for her hard work, others argue that the responsibility for promoting her work more effectively lies with her management company, not her fans.
No, we didnt disapoint her, zb disappointed her. Promised her all these things, but didnt pull through with them. She wants to be a kpop idol, but she hasnt promoted in 2 years. But in the end, a.i. troopers like us are doing all we can. Alexa knows shes loved by us all
— Hethan97 (@hethan1997) February 26, 2024
They believe that the company should be engaging in more promotional activities to ensure AleXa’s music reaches a wider audience. Meanwhile, many casual listeners further confirm that point saying they didn’t even know the artist had released new music.
ZB failed her like there was barely any promotion for the MV, no one outside the fandom even knew that she's having a comeback https://t.co/0Z4Dyi5G9F
— yannie ✨ (@yujustala) February 26, 2024
Since then, AleXa’s music video for “Sick” has finally surpassed 100,000 views and now has over 19,000 likes as well. In the clip, AleXa is fawning over her boy crush, accompanied by the catchy pop track.
A.I Troopers "Sick" MV has reached 100k+ Views. Let's continue to stream.💪🏻
🎶 🔗⇢https://t.co/sjuVojqIUk #AleXa #알렉사 #AleXaSick @AleXa_ZB pic.twitter.com/FQOMY6QbYT
— AleXa Updates 🎀 (@AlexISAleXa96_) February 26, 2024
As the debate continues, it’s clear that Alexa’s situation is a reflection of broader challenges within the music industry, including the struggle for visibility in a saturated market and the complex dynamics between artists, their management, and their fans. While the outcome of this specific incident remains to be seen, it serves as a reminder of the hurdles artists face in pursuit of recognition and success.
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