HuskyFox has shared in-depth details about BTS‘s LOVE YOURSELF album designs, including how all the albums are connected.
HuskyFox is a Grammy-nominated branding company that takes its name from the nicknames of its two founding members: ‘Siberian husky’ and ‘Fox’. They are the designers behind BTS’s LOVE YOURSELF: Wonder, LOVE YOURSELF: Her, LOVE YOURSELF: Tear, and LOVE YOURSELF: Answer.
Step 1 is “Crush”, the “curious and surprising step before love begins”. LOVE YOURSELF: Wonder is gray because it represents the “step before the emotion of love begins”. The series becomes more colorful as love grows stronger and more defined.
Step 3 is “Parting”, the “step of tearful parting as love leaves”. LOVE YOURSELF: Tear is the darkest “step” in the series. It is the “step that love is leaving, and the surrounds are dark and invisible due to the pain of parting”.
Soon BTS will be starting a whole chapter with MAP OF THE SOUL: Persona, and fans can’t wait to find out the story behind it.