Netizens Praise Goobne Chicken’s “Next Level Marketing” Promotion With LE SSERAFIM

Earlier, we reported that LE SSERAFIM might be modeling for the popular food brand Goobne Chicken after they released a not-so-subtle hint.

Goobne Chicken’s teaser was, of course, incredibly similar to LE SSERAFIM’s teaser for UNFORGIVEN, and fans loved how the brand turned “UNFORGIVEN” into “UNFRIED.”

Goobne Chicken is an international food company well known for its oven-baked, non-fried chicken, a healthier alternative to traditional Korean fried chicken. The company boasts that its chicken is loved by EXO, Girls’ Generation, and ASTRO‘s Cha Eunwoo.

And now LE SSERAFIM have officially joined as models for the company, as they posed to advertise the chicken’s “photogenic taste.”

The company also uploaded advertisements that played off LE SSERAFIM’s iconic three title tracks, including playfully changing “UNFORGIVEN” to “UNFRIED.”

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A post shared by 굽네치킨 공식_THE 굽스터 (@the___goobster)

unfried, i am villain 😭🍗 https://t.co/eYpMJP2BWP

— 𝕦𝕪𝕦 𝕡𝕡𝕒𝕟𝕘 ☁️ (@jochiphine) May 4, 2023

“ANTIGRAFILE” to “ANTI-FRY.”

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A post shared by 굽네치킨 공식_THE 굽스터 (@the___goobster)

one (1) ANTI-FRY please! pic.twitter.com/XS13zrt16w https://t.co/obW8twYs1Z

— Miss Terry (@kaltgrau) May 4, 2023

And “FEARLESS” to “OIL-LESS.”

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A post shared by 굽네치킨 공식_THE 굽스터 (@the___goobster)

Whatchu looking at I'm oil less huh 🤨 https://t.co/K7CqQgotZF

— ~gyu's ash × DARK BLOOD (@sseraluvs_) May 4, 2023

Fans couldn’t get enough of the “next level marketing.”

Next level marketing lol this is so hilarious it works!

— nocelestial (@nocelestial1807) May 4, 2023

The way they nailed the names 😂

— DM_FOR_COLLAB (@Dm_for_collab) May 4, 2023

bro I'm crying why are these titles so good https://t.co/wCl8siVnvV

— brieri 🧀 ♤ | I-FEEL UNFORGIVEN (@ShoutYuqi) May 4, 2023

And pointed out that the collaboration makes perfect sense, given the LE SSERAFIM members’ great sense of humor and fitness focus.

Theyre so unserious like the girls lmao

— Itachi~Uchiha_KpopFan (@WeirdKpopFann) May 5, 2023

wait they’re kinda perfect for this like healthy food cuz fimmies are specialize in fitness https://t.co/a1M6oxKkpG

— fearnot moots ♡ lsf pop up 4/26!! (@heartsserafim) May 4, 2023

Sounds goofy but this is such a genius marketing. They found a group perfect for their brand. https://t.co/5s7jiuQ1s0

— Chico (@kkurayang) May 4, 2023

And the promotion seems successful so far, with many netizens voicing their desire to try the “OIL-LESS” chicken.

craving goobne rn but we dont have it here https://t.co/SxPmrfCdPj

— ʚɞ (@b4dcupid) May 4, 2023

wtf im hungry already https://t.co/gBRoUErpUF

— 🗯 (@U_Sofiyan) May 4, 2023

You can read more here.

LE SSERAFIM Might Be Modeling For A Popular Food Brand And Fans Can’t Get Over The Hilarious Teaser