There’s a wave of nostalgia sweeping South Korea, and it’s all thanks to the wildly popular K-Pop rookie group, NewJeans. In a mesmerizing blend of old-school charm and modern flair, one of their latest music video, “Ditto,” has kick-started a mad rush for vintage tech. Say hello to the Y2K trend making a massive comeback in the digital world!
“Ditto” isn’t just another groovy track — it’s a walk down memory lane. The music video beautifully captures the quintessential analog sentiment, and it’s got people missing the good old days of film cameras, camcorders, and photo filters. The stunning aesthetics and vintage vibes have struck a chord with fans, and now, the term “Ditto sensibility” is popping up everywhere to describe this nostalgic, retro-tech trend.
According to the e-commerce platform ABLY the surge in popularity for these retro gadgets has been nothing short of phenomenal. In May, orders for digital products shot up by a staggering 190% compared to the same period last year. The power of NewJeans and the allure of “Ditto sensibility” have breathed new life into these old-school items, and we’re absolutely here for it!
Let’s talk specifics: the Bling Monsters vintage camcorder products have been flying off the virtual shelves. Sales doubled in just a week in June, and the product is now sitting pretty at the top of the popularity charts. A brilliant mix of classic design and contemporary functionality, these camcorders are every vintage lover’s dream come true.
But wait, there’s more! The classic Instax cameras have also witnessed a major upswing in demand, with an 85% surge in transaction volume. And it seems like customers just can’t get enough of the vibrant Kodak film cameras, which have also seen a significant increase in sales.
The surge in search volume also tells its own story. The search for “camcorders” in May skyrocketed by 275 times compared to the same period last year. “Retro cameras” and “Polaroid cameras” were also hot keywords, with a 1,970% and 460% increase in search volume, respectively. Talk about making a grand comeback!
So, what’s the verdict? It looks like analog is the new cool, and we’ve got NewJeans to thank for this incredible blast from the past. As we sit in anticipation for what NewJeans has in store for us next, one thing is certain: the magic of the “Ditto sensibility” is here to stay. If you haven’t already, it’s high time to hop on the retro-tech train and enjoy the ride!