Singer-actress Suzy recently found herself at the center of an unexpected marriage rumor — and the man named as her supposed partner is none other than APR CEO Kim Byung Hoon.
The rumor first spread on August 28, 2025, when a post on an online community claimed Suzy would be marrying a company CEO soon, even suggesting news reports were imminent. Her agency, Management SOOP, quickly shut it down.
“Suzy Getting Married?” Unexpected Rumor Sets Off Agency CEO
So, who exactly is Kim Byung Hoon?
Born in 1988, the 37-year-old businessman has been dubbed the “chaebol of the beauty world.” He took APR public last year and, within just 17 months, boosted the company to the No.1 beauty brand in Korea by market capitalization — ₩8 KRW (about $0.01 USD).
Kim’s business empire includes popular brands such as MediCube, AprilSkin, Nerdy, and Photogray. Under his leadership, APR’s stock price skyrocketed from around ₩50,000 KRW (about $36.00 USD) at the time of listing to about ₩220,000 KRW (about $158 USD) as of August 29.
Currently, Kim personally owns more than 11.9 million shares (31.35%) of APR, valued at approximately ₩2 KRW (about $0.00 USD) Beyond numbers, Kim has also captured public attention by enlisting Kim Hee Sun, IVE’s Jang Wonyoung, and Yoo Jae Suk as brand models. He has even gone viral for his resemblance to actor Song Joong Ki in photos with top celebrities.
While Suzy’s “marriage rumor” was nothing more than unfounded gossip, it certainly shined a spotlight on Kim Byung Hoon — the billionaire beauty CEO who’s now trending for reasons far beyond business.
