The Special Inspiration Behind BLACKPINK Lisa’s Second BVLGARI Watch Collaboration

The watch was unveiled at the 2024 LVMH Watch Week.

A year after luxury Italian jeweler BVLGARI released their limited edition BVLGARI x Lisa watch, designed with their brand ambassador BLACKPINK‘s Lisa, the designer announced another collaboration with the global star.

BLACKPINK’s Lisa modeling the 2023 “BVLGARI x Lisa” watch | @lalalalisa_m/Instagram

LVMH Watch Week is currently taking place in Miami, Florida, its fifth edition of the event which celebrates some of the top watch designs made by the companies that fall under the luxury goods conglomerate LVMH’s umbrella.

Lisa’s second collaborative design with the company was officially unveiled in time for LVMH Watch Week, and it’s already creating a buzz among netizens.

Lisa modeling her new watch with BVLGARI | BVLGARI

Like the watch she designed last year, this year’s limited edition creation also has a special meaning to the BLACKPINK maknae as it was also crafted with the inspiration of her favorite Edelweiss flower in mind.

[Lisa] always holds the mighty and eternal alpine star close to her heart. The intriguing and rare Edelweiss flower continues to inspire the artist for her newest collaboration with Bulgari.

Reminiscent of the flower’s delicacy and light nuances, the watch is crafted in steel and rose gold with a rose gold bezel engraved with Bulgari Bulgari. Its dial is illuminated by mother-of-pearl and diamonds.

— BVLGARI

| BVLGARI

In an interview with Harper’s Bazaar Korea in 2023, Lisa revealed she visited her dad’s hometown in Switzerland and was struck by a cute white flower she saw: the Edelweiss flower. The memory stayed with her, and the flower remains precious to her to this day.

When I was in Kindergarten, I traveled with my family to my father’s hometown in Switzerland. While going up the mountain, I remembered seeing a white and cute flower and that memory must have stayed with me.

— BLACKPINK’s Lisa

Check out netizens’ reactions to Lisa’s luxury design below!

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