As K-Pop grows in popularity worldwide, fans can see and hear their favorite artists in entirely unexpected places.
From BTS being referenced countless times in K-Dramas and even a Filipino movie…
ooh, didn’t realized bts were mentioned and shown later on the first episode of money heist: korea pic.twitter.com/shRy5ur0HV
— vale (@kkukstudio) June 25, 2022
SUGA is mentioned in "Broken Blooms" a Filipino movie trailer.
"You keep on (saying) SUGA, SUGA!
There are more pictures of these Korean men than our own!"
— 𝐒𝐔𝐆𝐀 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬𝐭⁷📝 (@dSUGA_1993) November 23, 2022
…to SHINee’s Key and Onew appearing in an ad for KFC (Kentucky Fried Chicken), K-Pop can be found in the most unanticipated places.
— KFC (@KFC_ES) August 10, 2022
Stray Kids fans are the latest to experience this after the group were included in luxury beauty brand Lancôme‘s latest campaign.
Lancôme’s latest campaign for its Teint Idole Ultra Wear foundation has featured stars like Zendaya, Black Panther actress Lupita Nyong’o, and Emily In Paris actress Lily Collins.
In its newest advertisement, Lancôme features the three stars in a video, as a narrator talks about the foundations’ features while music plays in the background. While the three women look gorgeous, Stray Kids fans were quick to notice something peculiar about the video.
Zendaya, Lupita Nyong'o & Lily Collins star in Lancôme’s newest Teint Idole Ultra Wear Foundation campaign. pic.twitter.com/6E7WkUBEeJ
— Zendaya Updates (@Zendaya_Updated) November 30, 2022
The music used in the video seemed to be extremely similar to the intro of Stray Kids’ “Venom,” leading fans to initially believe Lancome used the same sample that Bang Chan had previously shared during a live stream.
거미줄 샘플 ㅋㅋ
venom sample pic.twitter.com/o47pko5vST
— SYRUP🐺 (@CB97_ovo) October 2, 2022
However, Lancôme confirmed in a tweet to a fan that the song used was actually Venom! STAYs could even identify Felix‘s voice in clips shared on the beauty brand’s Instagram account.
You’re not dreaming 💕
— Lancôme USA (@LancomeUSA) December 1, 2022
like. IT’S THE ACTUAL SONG u can hear felix’s voice on the ig story they posted this is so crazy to me pic.twitter.com/QiiqrHiKZp
— 땨 (@dailyseung2) December 1, 2022
Fans are understandably excited and have been discussing all the things that could result from this, as well as their pride in Stray Kids’ music being chosen!
venom by stray kids playing in the background of a lancôme commercial, zendaya herself watches this ad back, asks what song is playing in the background, she gains interest, wants to meet skz, zendaya x skz collaboration it better happen yall pic.twitter.com/ojg5rYDoiO
— yas (🐺 fan) (@beyondyasmin) November 30, 2022
— moon felix partner (real) (@starlostskz_) December 1, 2022
i seriously cannot believe lancome used VENOM BY STRAY KIDS as the bgm oh my god this is jaw dropping pic.twitter.com/XslXVLZJpZ
— 리노링 🥢 한밍 soulmates fanacc (@haetbitlinoring) December 1, 2022