LE SSERAFIM Sparks Buzz With “Tanned” And “Sunburnt” Concept

LE SSERAFIM is gaining praise for their latest concept.

Their concept photos for their comeback “HOT” feature the members looking sunburnt with tan skin.

Words and even outlines of jewelry can be seen across their chest, as if the sun had burned their skin.

The members also sported heavy blush, representing a sunburnt face.

Netizens quickly fell for the unique concept.

• “The concept kind of has a summer vibe.”
• “Looks like they were influenced by that photoshoot that went viral last summer.”
• “Wow, it seriously looks so hot LOL. I wonder how the song will be.”
• “The vibe is amazing, I love it.”
• “Wow, Eunchae looks so different!”
• “Will the song have a summer vibe too?”
• “Wow, they did an amazing job with the teaser. Kim Chaewon’s first shot and Huh Yunjin… damn. Give us the next concept photos!”
• “Ugh… the vibe is insanely good.”