Popular K-Beauty Brand Gets Cancelled After They Show Support For Kim Soo Hyun
This article is part of our coverage of Kim Soo Hyun And Kim Sae Ron's Relationship. You can read more and view the entire timeline here.
Dinto cosmetics is a K-Beauty brand that actor Kim Soo Hyun currently models for.
While other brands were quick to cut the star off following his recent controversy, Dinto’s CEO issued a late-night statement that showed support for the star instead.
I’m not sleeping LOL. There’s so much to do that I’ve been working until this hour. I teared up from how touching all the many posts telling me to find strength. Thanks for worrying about me.
Regarding our model (Kim Soo Hyun), firstly, we’re going to trust in him and wait. Rather than be shaken by things that have not been confirmed, I’m going to focus on what I can and have to do.
By the way, we’re having a pop-up at Seoul Forest in June. I’ll be there every day! I hope to greet each and every one of you! I’ll definitely try my best to!
— Dinto’s CEO
Although they later issued a statement that they would be stopping his activities, the public was already turned against the brand.
소아성애자를 지지하는 브랜드는 필요없다 https://t.co/BgKbr7QvbM
— 구독계 (@jjang9990) March 11, 2025
There’s no need for a brand that supports a pedo.
— jjang9990
ㅋㅋㅋ 안쓸 브랜드 또 하나 늘었네
브랜드들이 내 과소비를 막아준다
뭔 자동사냥도 아니고 https://t.co/0ZWAqLEwc6— 감자 (@bibididubu) March 11, 2025
Another brand to add to the ones I won’t be using. The brands are automatically helping my spending habits. Is this natural selection?
— bibididubu
You can read more about their later statement below.
