Brand Pulls Out All The Stops To Welcome IVE’s Wonyoung

IVE‘s Wonyoung recently was invited to Vietnam for MALTO’s Summer Fest. She is currently the ambassador for the popular F&B brand. The brand pulled out all the stops to make sure she was feeling welcome.

First, they sent delicious fresh fruits and a dessert tray to her hotel room.

They put her up at the luxurious Hilton hotel. They also sent her flowers and a cake.

That was not all! The brand took out huge advertisements at popular hot spots around the city.

At the festival itself, they set up a coffee truck for her fans.

They also had her mascot, Cherry Tokki, greeting fans.

Bus advertisements were set up to welcome her to Vietnam.

The bus advertisement and a hot air balloon was set up in conjunction with WonyoungVN.

The balloon was flown over the festival arena.

A car was also wrapped with her image.

The streets leading to the festival were lined with her posters.

A photozone was also set up near the area.

The festival was a huge success!

The brand certainly proved this time that Wonyoung is their beloved princess! You can catch her advertisement with them below.