HYBE Heavily Criticized With Accusations Of “Sabotaging” SEVENTEEN… Again
HYBE is being accused of sabotaging SEVENTEEN after the release of their album HAPPY BURSTDAY.

SEVENTEEN has been promoting the title track “Thunder.”
While SEVENTEEN has appeared on several music shows with Thunder, it isn’t normally until the second week of promotions that the song is eligible for wins.
A big fan page noticed that HYBE sent a notice delaying shipping for the album and also cutting off pre-orders and speculated that it could be due to minimizing sales for the second and third week, which contributes to music show scores, as other HYBE idols are set to start promoting.
HYBE is delaying in shipping SEVENTEEN's 5th album despite strong demand from fans.
– Allegedly to minimize the group's 2nd & 3rd week sales figures pic.twitter.com/PFGeBtOeYJ— SVT BASE (@svtpopbase) June 3, 2025
https://x.com/svtpopbase/status/1929964220701126912
Other netizens shared their anger at HYBE and how, despite constantly selling huge numbers of albums, the company wasn’t prepared.
So you're telling me Plybe didn't prepare for at least 3M+ copies in the first month for the group who ALWAYS sells 3M+ in a month??? pic.twitter.com/eHcWcgjDQh
— nini ⚡️alo alo-ssi 🍒 (@jenminini) June 3, 2025
Carats, we already know how pledis, hybe sabotage seventeen. Can we work hard and give them week 2 wins? Wouldn't it be good if we win even after hybe crap. Please let's stream on Spotify, watch mvs. We are still stuck on 45 M on yt can we get 50 M this week? Park on SH, stream
— 𝓢 (@Mehwhateverr_) June 4, 2025
"Hybe sabotaging seventeen "
NOT NEW TO ME TO BE HONEST pic.twitter.com/b3YLKKaiOz— royalbengalhorangicult (@horangicult13) June 3, 2025
Lol.. who saw this one coming😂
Yeah perfect 👌
Hýbe remains unchanged, HO WHY DO YOU HAVE PREORDERS ACTIVATED IF YOU DON'T HAVE ENOUGH ALBUMS?! pic.twitter.com/wIULVIzhIh— Junhan0410⚡️ (@Junhan04109596) June 3, 2025
Although it’s frustrating for fans now, it also sparked fury because netizens pointed out that it has happened before, sharing that HYBE has always had issues with the second week and distributing albums.
[ADMIN NOTE]
📢 AN OPEN CALL TO HYBE & PLEDIS — SEVENTEEN DESERVES BETTER#TREAT_SVT_BETTER#더_잘해주세요_하이브_플레디스@pledisnews @pledis17_STAFF @HYBEOFFICIALtwt pic.twitter.com/mBlRrsTtsY
— Worldwide Carats (@WorldwideCarats) June 4, 2025
It isn’t the first time HYBE has been accused of sabotaging the group, and you can read about it below.