Stressed Out Women Are Paying Muscular Strangers For 5-Minute Hugs — And It’s Going Viral

A surprising trend is taking off in China as stressed-out young women turn to “man mums,” muscular men with soft personalities, for paid 5-minute hugs.

These comforting embraces typically happen in public places like subways or malls and cost between 20 to 50 yuan (around $3 to $7 USD).

“Man mums” have a combination of both strength and emotional sensitivity, offering gentle reassurance to women overwhelmed by school, work, or appearance anxiety.

One viral post from a stressed out student started the craze, receiving over 100,000 comments.

Huggers are chosen for their looks, manners, and patience, and can even wear makeup and perfume to create a comforting atmosphere. Some women say the warmth of a stranger helps more than the hug itself.

While many say paying ensures boundaries and emotional distance, critics argue it blurs the line and could lead to sexual harassment. Still, the hugs seem to be filling a gap in emotional support for many.