W Korea Enrages Netizens Further With Insensitive Post After Breast Cancer Awareness Event

Netizens are furious.

Amid the raging backlash against W Korea’s annual “Love Your W” event, the magazine seems to be completely deaf to the criticism, given their recent social media posts.

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Korean celebrities at the “Love Your W” event | W Korea

The star-studded event, which was seemingly to raise awareness and funds to fight breast cancer, left netizens outraged as photos and videos emerged showing celebrities partying and having fun without any focus being given to the actual cause.

W Korea’s Star-Studded Charity Event Seemingly Mocks Cancer Patients— Triggers Backlash

The shockingly low funds raised by this event has also triggered negative reactions.

Shocking Amount Of Money Raised By Controversial “Love Your W” Charity In Decades Triggers Public Outrage

While the online space is abuzz with criticism for W Korea’s insincere handling of the cause, the magazine made a particular post on Instagram that further fueled the outrage. Their official account posted a story promoting a Dyson hair device with hashtags related to the breast cancer awareness campaign.

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| theqoo

“Dyson Super Sonic R.

The lightest among Dyson hair devices. Powerful hair dryer.

@dyson_kr @dysonbeauty #LoveYourW2025 #LoveYourW #BreastCancerAwarenessCampaign #dyson #dysonbeauty #dysonsupersonicR #SuperSonicR #DysonHairDryer”

— The caption above

The fact that W Korea decided to make a commercial post name-dropping the campaign in such a way has left many netizens completely furious. Some also pointed out how insensitive it was to advertise a hair tool when so many cancer patients end up going through the pain of losing their hair while fighting the disease.

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| theqoo
  • “The f*cking tags.”
  • “Are they saying we should bash Dyson, too? LOL.”
  • “Are you crazy? My friend went through chemo and lost all their hair, had to wear a wig, and now what is this? It’s so frustrating.”
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| theqoo
  • “I said it earlier, too. I’m a breast cancer patient. I lost my hair, so I sold my Dyson on Karrot. These f*ckers are unbelievable, seriously.”
  • “What does Dyson have to do with breast cancer? Have they even donated much? Let’s check their donation records.”
Source: Theqoo
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