Kim So Eun becomes the new face of hair brand Wella

Korean actress Kim So Eun becomes the first Asian model for salon professional hair brand, Wella.

On February 17th, Wella confirmed the news of their selection for Kim So Eun as their model as they unveil her first concept image for their promotional campaign. She will represent the brand for 2015 as Wella aims to promote not only in South Korea but also across Asia.

Meanwhile, in the photo revealed, the actress was featured in an ethereal vibe as she promotes the brand’s latest color “Secret Veil.”

When asked about her appointment as a brand ambassador, Kim So Eun expressed her delight for the campaign and will try her earnest to promote the brand across Asia.