ADOR’s Celebration Of NJZ’s (NewJeans) 3rd Debut Anniversary Sparks Fierce Debate
July 22, 2025, marked three years since the debut of the iconic fourth-generation girl group NJZ (NewJeans). However, this anniversary was not celebrated like the previous years, given that the group is currently inactive and involved in a complex legal battle against its label, ADOR.
Amid the lack of new content, ADOR celebrated the day by livestreaming various NewJeans content on their official YouTube channel. The company also released some previously unseen pictures of the group on their social media accounts for the occasion.
— NewJeans (@NewJeans_ADOR) July 21, 2025
Despite the NewJeans members refusing to work with ADOR anymore, the label’s efforts to celebrate their anniversary have been met with surprisingly divided reactions. While some netizens commended ADOR for holding up their end of the responsibilities toward the group, others felt that it was all for the sake of the lawsuit they had filed against the NewJeans members.
- “That’s how they will gain the advantage in the lawsuit.”
— “I agree.” - “This is for the lawsuit.”
- “Even without the lawsuit, they’ve been taking care of everything up until now.”
- “If they don’t do it, it will only strengthen the claims from NewJeans’ side, saying ‘ADOR didn’t take care of us after Min Hee Jin left.'”
- “They’ve always done it…otherwise it would be disadvantageous for the lawsuit.”
You can read about the latest updates of NewJeans’ ongoing legal battle here:
NJZ (NewJeans) Responds To Court’s Decision To Ban Independent Activities
