Fans of talented girl group aespa have been continually calling out SM Entertainment and other brands that aespa has partnered with, trying to demand fair treatment for all four members. Giselle especially seems to be the member most often excluded from advertisements, and the idol has even been blurred or cropped out of photos from different media outlets.
Recently, fans voiced their frustration with SM Entertainment taking over a week to make Giselle’s Spotify playlist public, despite the other members’ playlists have been readily accessible.
the way sm has been fucking up giselle this era is so frustrating, the technical difficulties she kept facing during smtown, her being excluded from endorsements and now sm not even bothering to make her spotify playlist properly visible for a week pic.twitter.com/xXEZqpmPiK
— elsa (@yjmaeri) September 9, 2022
Fans were also worried after Giselle made a comment that many fans interpreted as suggesting that her playlist wouldn’t have been uploaded if she had not asked for it.
she had to request for it to be uploaded? what other things sm is hindering giselle from behind closed doors? https://t.co/OWtLpZKONX
— ️ً (@aeri7chill) September 9, 2022
Fans also called out luxury brand Chopard for giving Giselle unfair screen time in a 30-second teaser that only featured the four members of aespa.
Welcome to the Giselle’s mistreatment enabler club, chopard! 🔥 pic.twitter.com/lXckCaiXAk
— Red 🦊 (@aerinjoon) September 11, 2022
Given their immense frustration with Giselle’s unfair treatment since aespa’s debut, fans have been trending hashtags like #GiselleDeservesBetter.
While documenting all the unfair treatment, fans noticed another instance where SM Entertainment excluded Giselle. Aespa had a comeback with Girls in July, and fans loved the song and connection to the intriguing lore of the SMCU (SM Culture Universe).
But now fans are realizing that while all of the members looked fierce in their teaser photos…
SM Entertainment excluded Giselle’s solo teaser from their Instagram Girls highlight. Although Giselle does make multiple appearances in the story highlight, unlike Winter, NingNing, and Karina, her solo teaser images are not included.
— ꕥ (@minxagi) September 13, 2022
Although fans have just now noticed this unfair treatment, they don’t believe it was accidental since SM Entertainment has had a lot of time to fix the mistake but hasn’t. Especially since this isn’t the first time she has been excluded from content.
IT'S IMPOSSIBLE THAT SM DIDN'T MEANT TO EXCLUDE GISELLE. AS IF IT'S NOT THE FIRST TIME THIS HAPPENED TO HER. THIS IS A MISTREATMENT. THE GIRLS HAS BEEN ALMOST 2 YEARS IN KPOP INDUSTRY AND THIS SHITTY TREATMENT IS STILL HAPPENING? DUMB.#TreatGiselleFairly#GiselleDeservesBetter
— mizu #ae1 (@mizugamiza) September 13, 2022
Fans understandably demand that SM Entertainment take action and ensure all four members receive fair treatment.
All of them deserves Better and Giselle Deserves fair treatment! She’s been constantly working hard! Stop being a fvck ass company and do your Job right! Stop this mistreatment! @SMTOWNGLOBAL #GiselleDeservesBetter
— ♡ ᴀᴍʙᴀssᴀᴅᴏʀ ᴋᴀʀɪɴᴀ (@krnphile) September 13, 2022
You can read more about SM Entertainment’s treatment of Giselle here.