SM Entertainment‘s rookie girl group aespa have been selected as the first ever brand ambassador for luxury brand Givenchy.
According to SM Entertainment’s press release, aespa have been chosen as the 2021 brand ambassador for Givenchy. The group will feature in collections and key brand lines created by Matthew M. Williams, Givenchy’s creative director.
aespa to be the ambassador of ‘GIVENCHY’ for the first time as K-POP artists!
Creative Director Matthew M. Williams “Mesmerized by members’ individual energy”
To become a brand ambassador as a group! ‘Exceptional’#aespa #æspa #에스파#GIVENCHY @givenchy
— aespa (@aespa_official) February 10, 2021
Notably, aespa is the first ever K-Pop group to become a brand ambassador for Givenchy, and it is even more notable that the whole group, not just a single member, became the face of a global luxury brand. Matthew M. Williams commented on why aespa were chosen as the new brand models.
When I first saw aespa, I was overwhelmed with the energy each member had. Both as a group and individually as Karina, Giselle, Winter, and Ningning, I could feel the the strong individuality and style of each member, so naturally they would fit with Givenchy. aespa’s fashion is having their own color.
— Matthew M. Williams
Aespa also commented on the new partnership between them and Givenchy.
We are happy to work with Matthew, the new creative director for Givenchy. We will try to show everyone various sides and activities since we are joining Givenchy as they move on to their new chapter.
Back in January, aespa teased their collaboration with Givenchy, with each member posting pictures of themselves on their official Twitter account.
In the past, Givenchy has partnered with Kang Daniel as the ambassador for Givenchy Beauty.