BTOB Creates A New Label And Settles Negotiations With Cube Entertainment To Retain Their Name

BTOB’s 4-man label has finally been established. Members Seo Eunkwang, Lee Minhyuk, Im Hyunsik, and Peniel set up BTOB Company after leaving Cube Entertainment.

A mixed-entertainment company, DOD, specifically created the label for the boys. They will be promoting as a group under BTOB Company.

In more good news, BTOB also reached a settlement with Cube Entertainment regarding the group’s name and logo. Many entertainment companies own the rights to the various names and logos of groups under them. This has caused a few groups to change their names, such as when B2ST became HIGHLIGHT. Thanks to the successful negotiation, BTOB can continue to use their name and logo outside of Cube Entertainment.