BTS has become the official face of Coca-Cola thanks to A.R.M.Ys, who asked the company for months to make the members their models!
BTS has become the models for Coca-Cola‘s Russia FIFA World Cup 2018 campaign.
It all started back in September 2017 when fans posted pictures of V with a coke can and asked Coca-Cola’s Twitter to make him their model.
— 첫별 (@FIRSTAR_613) September 21, 2017
Coca-Cola responded, saying it wasn’t possible because of the company’s hiring processes.
Sorry, our agencies typically hire for us through talent agencies that operate in the area where they are producing the ads.
— Coca-Cola (@CocaCola) September 21, 2017
But fans continued to request Coca-Cola, making promises to stop drinking other brands if they hired BTS.
I will never drink Pepsi again if you sign him up
— 첫별 (@FIRSTAR_613) September 21, 2017
That's 8 million armys (& counting) who will drink coke forever.
— E̶̫̍den(BC AF) (@super_unnie) September 21, 2017
I'll drink Coca Cola at morning. Evening, night. Everything.
Only if they take Bangtan
— Yoongiverse (@9M1993) September 21, 2017
I'll drink coca cola every hour if all bts members are the models
— diminie`🐥` (@fumafamu) September 22, 2017
But it seems like Coca-Cola was listening, because now the official sponsor for the FIFA World Cup – which will kick off in June – announced its new campaign with BTS at the forefront!
“We chose BTS as our models because their powerful energy on stage and passion for music matched well with the heat of the World Cup that everyone in the world enjoys, and the happiness that Coca-Cola brings in the hot summer. Starting with the Russia World Cup, Coca-Cola will be working with BTS to bring an exciting, special experience for the summer that consumers will enjoy.” — Coca-Cola
A.R.M.Ys are updating the old Twitter threads, thanking Coca-Cola for listening to the fans!
Thanks Coca Cola! 😎😘😚😙😗 pic.twitter.com/vUfUjtgqrX
— kimchitaetae 🍒🐯 (@Taehyungche) April 12, 2018
— namu namu🍀🍃 (@elisabethwu_) April 12, 2018
Fans are also excited by what the collaboration means for BTS’s international visibility.
The last fifa world cup was watched by more than 3 BILLION people which means almost HALP OF THE POPULATION!!!!!!!!!!!😱😱😱😱 imagine that many people watchind the coca ad during breaks!! #BTSxCoCaCoLa #FIFAWorldCup_BTS @BTS_twt
— I WILL SEE BTS IN PARIS!!!!!!!💜💜 MY LIFE IS OVER (@mimi4452) April 30, 2018
— andy (@torochii) April 30, 2018
And, of course, are freaking out about seeing them on TVs around the world.
— rannie (@beautyonhobi) April 29, 2018
me: i don't usually drink coke, there's too much sugar in it and it's not g-
bts: *becomes Coca-Cola official ambassadors*
me: wow so refreshing i loVE my favorite drink cocacola sign of good taste open happiness #FIFAWorldCup_BTS @BTS_twt
— SUGARSWEET (@thisIunatique) April 30, 2018
so they are not letting every huge product company breathe huh pic.twitter.com/oFj4MuyISp
— hawaiian taegi (@holybangtan) April 12, 2018
i don’t even like coca cola but you know what… iF BTS ARE MODELS FOR COCA COLA AT THE FIFA WORLD CUP THEN I FUCKING LOVE COKE IT IS MY FAVORITE DRINK NOW AND WE SHOULD EXCLUSIVELY DRINK COKE FROM NOW ON. water and other drinks are BANNED!! pic.twitter.com/LUDzqzpRDs
— carla (@jhswave) April 30, 2018
They’re also helpfully coming up with ideas for the campaign.
Remember a few years back, for the 2010 Fifa cup Coca Cola made soccer ball shaped coke bottles.
What. If. They. Make. Them. Again. But. BTS. Themed. Ones. For. The. 2018. Cup.
— 𝕣𝕖𝕙 💧 (@badhoneyboy) April 30, 2018
ok but how great would it be if BTS were on coke cans?? imagine if you had to collect every member on a can and once you get all 7 you answer questions and win a private concert?#FIFAWorldCup_BTS
— april (@bangtanbopper) April 30, 2018
They did this in my country, where every bottle has a name and if you get lucky you can buy a bottle with your name in it. Imagine doing the same with BTS. Then it becomes a prescription for every army to at least drink 7 bottles of coke a day. Hahaha.
— April Barrientos (@April_ceci12) April 30, 2018
It’s all thanks to A.R.M.Y’s perseverance!