BTS’s J-Hope Had The Highest Engagement Rate Among Celebrity Influencers During Paris Fashion Week, Without Even Attending

His impact is unbelievable!

The Paris Fashion Week Womenswear Spring/Summer 2023 came to an end on October 4, with many celebrities and influencers gracing the shows with their presence, including a significant number of K-Pop stars. Lefty, an influencer marketing platform, recently released a report ranking the top 10 celebrity influencers who had the most impact during this week.

According to the report, BTS‘s J-Hope had the highest social media engagement rate among all the top 10. But the amusing part is, J-Hope, unlike the other nine people on the list, never even attended the fashion week.

| Lefty

All he did was make one post on Instagram representing Louis Vuitton as one of its house ambassadors, which raked up an engagement rate of 16.3% and an earned media value of $6.5 Million. The combined value of both those parameters earned J-Hope the 9th place in the top 10 list.

Fans are equal parts delighted and awed to see the quantified influence of J-Hope in the fashion industry.

BTS