BTS’s J-Hope Had The Highest Engagement Rate Among Celebrity Influencers During Paris Fashion Week, Without Even Attending
The Paris Fashion Week Womenswear Spring/Summer 2023 came to an end on October 4, with many celebrities and influencers gracing the shows with their presence, including a significant number of K-Pop stars. Lefty, an influencer marketing platform, recently released a report ranking the top 10 celebrity influencers who had the most impact during this week.
According to the report, BTS‘s J-Hope had the highest social media engagement rate among all the top 10. But the amusing part is, J-Hope, unlike the other nine people on the list, never even attended the fashion week.
All he did was make one post on Instagram representing Louis Vuitton as one of its house ambassadors, which raked up an engagement rate of 16.3% and an earned media value of $6.5 Million. The combined value of both those parameters earned J-Hope the 9th place in the top 10 list.
Fans are equal parts delighted and awed to see the quantified influence of J-Hope in the fashion industry.
