Recently, BTS‘s Jin joined forces with celebrity chef Baek Jong Won for a joint business venture: A liquor brand called IGIN.
New photos have gone viral showcasing the stunning packaging of the product.
Additionally, the adorable Christmas version of the packaging is perfect for parties and comes in two flavors: “Sweet Tonic” (apples and watermelons) and “Sour Tonic” (apples and plums).
A pop-up store for the product’s release will take place at Jini’s Lamp: The preopening events run from December 16 to 19 and the official grand opening is on December 20.
“Another Level” by Jin playing at the Jini’s Lamp Pre-Opening Event! 🎉
IGIN WHERE SMILES BEGIN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/E7RhFwcFqT
— All for Jin (@jinnieslamp) December 16, 2024
A variety of cute merch will be available…
…including keyrings, coasters, cups, clothes, and more.
Celebrities including Korean Professional Volleyball Player Kim Yeon Koung are already loving it!
Fans are impressed with the meaning behind the product, including its ties to local Korean culture.
The fact IGIN is an alcohol brand which also and help local farmers to promote the alcohol culture and Korean heritage… so proud of u seokjin🫶
IGIN WHERE SMILES BEGIN#IGINbyJin #IGIN #JinisLamp pic.twitter.com/NtC03xp5o1
— Carolyne🌱⁷⁼¹ (@mhereonlyforbts) December 14, 2024
Learn more below.
BTS’s Jin And Celebrity Chef Baek Jong Won Start Liquor Business Together
