Soon ARMYs will be able to chill by the swimming pool with BTS…or, at least, their special edition Coca-Cola cans!
Before July is over, Coca-Cola will release 7 different cans and 7 different bottles featuring each of BTS’s 7 members.
These containers have both the members’ faces and names on them. Each one has its own personality and colour, just like the members.
Although J-Hope‘s love for Sprite is a well-documented fact, BTS is (officially) Coca-Cola’s global model, thanks to ARMY’s online campaigning.
ARMY began asking for a Coca-Cola x BTS collaboration back in September 2017, when these photos of V circulated online.
Their wish was granted when BTS has became global models for Coca-Cola‘s FIFA World Cup campaign.
In preparation for the World Cup, Coca-Cola released this commercial. In it, BTS watches the game while drinking refreshing bottles of Coke.
In June, Coca-Cola released a second, summery commercial featuring BTS and actor Park Bo Gum, the face of Coca-Cola Korea.
This ad was just as popular as the first one, if not more so. After seeing it, many fans declared Coca-Cola their new beverage of choice.
Unfortunately, as of right now, these special edition beverages will only be available in Korean stores.
Unsurprisingly, fans are already petitioning Coca-Cola to expand this promotion to other countries.
"I-ARMY WANTS @BTS_twt COCA COLA PRODUCTS, TOO!"
"Petition to make it global."
(Original tweets of translators on the replies below) pic.twitter.com/RgC19EPAVd
— ARMY TIMES: Pied Piper (@BTSARMYTimes) July 16, 2018
Petition for @CocaCola to release these bottle of cokes worldwide.
Your endorser/ambassador @BTS_twt is a worldwide superstar how come it will only be available on korea? 😩@WorldofCocaCola @CocaColaCo @CocaCola_Korea pic.twitter.com/kypBXwwVWY
— Chill 🌷🐯 (@vtaemazing) July 16, 2018
— Jenni R. (@jrpur987) July 16, 2018
If this line of collectible, inexpensive BTS merch is released worldwide, it might drive Coca-Cola sales to an all-time high.
— Soo Choi (@choi_bts2) July 16, 2018
Hey @CocaCola, this might be your chance to BOOST YOUR SALES because even non Coke drinker ARMYs are sure to buy all 7 designs. 🌍
✨STREAM FAKE LOVE ✨ pic.twitter.com/X7Xf4vA6LW
— 𝕞𝕪𝕓𝕥𝕤𝕤𝕥𝕠𝕣𝕪 KINGS are COMING BACK! (@mybtsstory) July 16, 2018
If each ARMY buys all versions of BTS’s cans and bottles, Coca-Cola stands to makes 14 sales per person. When multiplied by the number of ARMYs in the world, the company would make…
….a lot of money!
Will these BTS Coca-Cola produces go global? Hopefully, we’ll know soon!