EXO‘s Baekhyun has become the CEO of his own agency, I&B100.
According to an exclusive report from Tenasia, Baekhyun founded his company I&B100 and is registered as the company’s owner and CEO. He also has completed the registration of the company’s internal directors. The company was officially founded on June 23, 2023, meaning Baekhyun started the company prior to his contract renewal with SM Entertainment in August.
In addition, Tenasia noted that fellow EXO members Chen and Xiumin will also be working with Baekhyun’s company.
In the past, Baekhyun shared his involvement as an executive director at a separate agency called One Signature, a company that was created by himself and Kasper, a well-known choreographer and friend of his.
SM Entertainment has stated that while Baekhyun, Chen, and Xiumin’s contracts with the company are still in effect, they are allowed to conduct individual activities elsewhere.
Our exclusive contract for the three EXO members is still in place. We cannot reveal the specific terms of the agreement, but we have made it possible so that the three members can engage in their individual activities in accordance to the agreement made with the company.
— SM Entertainment