A Fashion Company Reveals The Impact Of A Single Photo Of BLACKPINK’s Jennie Wearing Their Brand

A video showing the impact of the “Jennie Effect” went viral on TikTok.

BLACKPINK‘s Jennie has long-held the nickname “sold-out queen” for her ability to sell out almost anything she wears. From items made by small businesses to clothing from fashion elites, fans have shown they’ll spare no expense to follow in the footsteps of Jennie, the global trendsetter.

BLACKPINK’s Jennie wearing Jacquemus | @jennierubyjane/Instagram

Jennie’s fashion influence has recently been witnessed during the group’s BORN PINK tour, where each member performs a solo stage carefully crafted to show off their unique charms.

For Jennie’s solo performance, she performs a new solo song, “You & Me,” wearing elegant, ballet-inspired outfits, including a custom Chanel outfit for the group’s show in Paris.

BLACKPINK’s Jennie in a custom Chanel outfit for her “You & Me” stage | @jennierubyjane/Instagram

When her outfits aren’t custom, they’re often sold out soon after Jennie takes the stage, which has happened to many pieces she’s worn during her “You & Me” solo stage.

BLACKPINK’s “Sold-Out Queen” Jennie Causes A Sheer Shirt To Go Out Of Stock Almost Instantly

Recently, a fashion brand’s TikTok went viral when they revealed what truly happens on the brand’s end when they’re lucky enough to be repped by Jennie.

Cash Cow Clothes shared a photo of Jennie with American producer Tommy Brown working together in a recording studio in July 2021.

In the photo, the producer and Jennie are wearing the brand’s $100 USD “Cash Cow Clothes Cattle Cap.”

American record producer Tommy Brown (left) and BLACKPINK’s Jennie (right) | @tbhits/Instagram

The clothing brand showed what happened as soon as eagle-eyed netizens discovered where the adorable hat was from, sharing that it caused their social media accounts and website to “explode.”


#jennierubjane wore our clothing brand and our pages blew up!! They Call this the Jennie Effect 🤯 #제니 #블랙핑크 #jennie #jennieblackpink #jenniekim #blackpink #jenniesolo #queenjennie #pinkvenom #clothingbrand #fashion #streetwearbrand

♬ Pink Venom – BLACKPINK

As for how she heard of the brand, Cash Cow Clothes revealed that Tommy Brown was wearing their clothes during a recording session with Jennie, and “the rest was history.”

Our producer homie was wearing our gear while in a session with her. She liked it n the rest I was history.

— @cashcowclothes/TikTok

BLACKPINK’s Jennie wearing a “Cash Cow Clothes” varsity jacket in September 2021 | Weverse

Cash Cow Clothes recently posted the TikTok showing Jennie’s impact on their business, and the video already has over 124,900 views.

Jennie isn’t the only BLACKPINK member who sells out whatever she wears. Check out the article below for eight additional times BLACKPINK proved their status as “sold-out” queens.

8 Times BLACKPINK’s Fashion Was In Style But “Out Of Stock”


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