BEAST has announced that they will be re-debuting under a new name after their long battle with former agency, CUBE Entertainment.
The group has been in a tug-of-war with Cube Entertainment over gaining their permission to promote as “BEAST”. Talks were reportedly going well until a surprise announcement by Cube Entertainment announcing they would re-debut BEAST as a 3-member group.
The 5-members who left the agency have now announced their new name, apparently abandoning claims to the old “BEAST” brand.
Doojoon, Junhyung, Yoseob, Kikwang, and Dongwoon will now begin promoting under the new name, Highlight.
Around Us Entertainment has released this statement in regards to the group’s new name.
We have decided that the Around Us artists “Yoon Doojoon, Yong Junhyung, Yang Yoseob, Lee Kikwang and Son Dongwoon will all start a new group and promote under the name: Highlight.
‘The brightest person’, ‘The most significant’ – those are the meanings we wanted to instill when we made the choice to name the group: Highlight. We are in the process of making the first studio album under this group name and working hard to show you our new improved selves. Highlight is also the name of the first album BEAST released in Cube as 5 members.
We want to thank everyone who waited for this news until now. We want to thank everyone who supported us throughout this journey. We were not able to use our past name but thanks to all the hard work and support, we are now here. We want to thank director Hong Seung Sung for bring the members from Cube and creating Highlight with us.
New beginnings are always frightening and one has to be careful. It’s already been 9 years since our collective debut as artists but we’re now starting fresh again. We are here because we refused to give up and wanted to chase what we loved and cherished. We will work hard to stand under the public’s eye and meet our fans that have waited for so long.
We hope that those who read this letter we wrote will love the 5 members of Highlight even more, and that fans will be able to continue to once again freely call them by their new group name. We will work harder to become a company that shows off the artist’s passions and abilities. Yoon Doojoon, Yong Junhyung, Yang Yoseob, Lee Kikwang, Son Dongwoon, these 5 members of Highlight will still be together, and we would like to ask for even more of your love and attention so Highlight can continue strong.
-Around Us Entertainment