(G)I-DLE took fans by surprise when they emerged as blondes for their upcoming single, “Nxde.” In the Sketch Film for their 5th Mini Album I Love, the members took it a step further and shocked netizens with their nude photoshoot concept.
However, the main point of the concept is far from simply being “sexy.” Soyeon explains how the members are breaking prejudice and more with the genius concept below.
In a board meeting to present her concept ideas, she revealed the main message is a quote popularized by Kurt Cobain of Nirvana: “I’d rather be hated for who I am than loved for who I am not. “
Soyeon created the title song with this quote in mind as the main meaning.
In particular, she was inspired by both the life and imagery of Marilyn Monroe.
I was inspired by Marilyn Monroe. As you all know, she was famous for being sexually attractive and had a ‘dumb blonde’ image, but I heard she was actually very smart. She liked reading very much, too.
Marilyn Monroe wanted to ditch her public image that many people knew her as in order to show her real self which connects to Soyeon’s quote about being your authentic self, even if others stop loving you because of it.
Like our previous albums, this one is to beat the stereotypes.
Metaphorically, the members will “take it all off,” or reveal their true, vulnerable selves, which Soyeon conveyed through the nude concept.
Soyeon knows what kind of prejudice some people may have against the risqué concept. However, she’s here to break these limitations.
‘Do they just want to look sexy?’ That’s what most people would think. I want to beat that kind of bias as well.
In the same way, (G)I-DLE’s previous comeback “TOMBOY” took a concept that may have a negative connotation at times and turned it into something to be proud of.
It’s not that we want it to be erotic. I just want to change their perspectives.
As an artist, Soyeon is always inspired by the things around her to create a meaningful message that (G)I-DLE wants to convey.
Watch the full video below.