HYBE Idols From Different Group Voice Frustration Over AI Usage
Generative AI, as controversial as it might be, has started to become a mainstream aspect of K-Pop. Not just fan-generated content, but even major K-Pop labels are growingly incorporating AI-generated “art” into their artists’ content, and HYBE is no exception to it.
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However, it appears that the company’s perspective on generative AI might not be fully aligned with its artists, or at least some of them.
Recently, TXT member Beomgyu and ENHYPEN’s Heeseung hosted a live broadcast together in person, much to the surprise of fans. During this broadcast, Beomgyu brought up the topic of AI-generated art, expressing his discomfort with it.
When Beomgyu started speaking on the topic, Heeseung encouraged him, showing his obvious agreement. The TXT member continued, pointing out that he recognized all the benefits of AI but felt uneasy about how AI-generated art has become indistinguishable from human-made art. Heeseung agreed again, saying he often gets confused looking at online content.
Beomgyu then advocated for AI-made art to be clearly labelled as such, so that people like him, who are not professionals in AI usage, would not get fooled.
beomgyu’s thoughts on ai creations ⭐️
🧸 can i say something? i hope you listen to this without misunderstanding me
🧸 ai has developed a lot in a very short amount of time, right?
🦌 i feel like i know what you’re going to say, please continue
🧸 it has developed a lot in a… pic.twitter.com/IO8rbBU9zx— 💬 (@translatingTXT) November 3, 2025
Beomgyu’s remarks have deeply resonated with fans, who called out fellow fans for using AI to generate fan content, when artists have constantly voiced their disapproval of it.
SAY IT LOUDER and i hope that people stop using it to create weird videos/pics about them/others idols and anything in general cuz it's reaching worrying levels atp https://t.co/RxzckOMz2u pic.twitter.com/Q5PtCKICyg
— ֶָ֢ (@beomsatur) November 3, 2025
bro’s fallen too much for those ai art thinking it’s human art and he has every right to call ppl out for that shit. even if it’s ai, credit it so ppl know ur using it. ai art is so different from human art, grouping them tgt disrespects human art. https://t.co/BgW0v7ONpw
— ⛥ luna 🥀 label me not (@lunariclipse) November 3, 2025
i like how more idols are speaking out against GenAI and using it for media purposes but unfortunately, ure still going to get fans who make ai covers and shit. cant wait for the downfall of GenAI to come as sudden as the downfall of nfts https://t.co/8W8XLCDKvK
— hana (@diphygrayii) November 4, 2025
exactly my guy, be critical and mindful of gen ai and the technology you use and what the purpose and goal of using ai is https://t.co/upqCnsXUg5 pic.twitter.com/mT9vblt6rE
— mari🦭 (@taennielink) November 3, 2025
Two members have already spoken up about this. At this point, you should have some awareness about AI. Stop calling people who raise concerns “woke.” You’re the ones who sound ignorant^^ https://t.co/CV8ikh9e6C
— ִ ࣪𖤐 크루엘캣 ⌯'▾'⌯ (@cruelcatt) November 3, 2025
This is not the first time a HYBE idol has spoken against AI usage in art. Artists like Yeonjun and BTS’s Jungkook have also clearly expressed their stance regarding this matter.
