HYBE Unveils Q3 2025 Results—ADOR (NewJeans)’s Numbers Leave Fans Shocked

As HYBE and its major labels’ performance summaries for the third quarter of 2025 are out, K-Pop fans are all asking one thing: How did ADOR make the money that it did when it was still knee-deep in conflict with NewJeans (NJZ) members?

The quarterly report, shared via HYBE’s official public disclosure on its website on November 14, 2025, included a “Summary Financial Information of Major Subsidiaries” section, providing investors with information about how HYBE and its labels, including Big Hit Music, Pledis Entertainment, Source Music, ADOR, and KOZ.

While all the numbers listed were deemed surprising, fans were most intrigued by the ₩4.50 billion KRW (about $3.08 million USD) net profit reported by “ADOR (NewJeans).”

“BigHit Music (BTS, TXT, CORTIS)

Revenue: ₩322 billion KRW (about $220 million USD)
Net profit: ₩23.0 billion KRW (about $15.7 million USD)

Pledis (SEVENTEEN, TWS)

Revenue: ₩227 billion KRW (about $155 million USD)
Net profit: ₩46.6 billion KRW (about $31.9 million USD)

Source Music (LE SSERAFIM)

Revenue: ₩54.8 billion KRW (about $37.5 million USD)
Net profit: ₩6.10 billion KRW (about $4.17 million USD)

ADOR (NewJeans)

Revenue: ₩24.4 billion KRW (about $16.7 million USD)
Net profit: ₩4.50 billion KRW (about $3.08 million USD)

Belift Lab (ENHYPEN, ILLIT)

Revenue: ₩114 billion KRW (about $77.8 million USD)
Net profit: ₩28.6 billion KRW (about $19.6 million USD)

KOZ (Zico, BOYNEXTDOOR)

Revenue: ₩48.6 billion KRW (about $33.2 million USD)
Net profit: ₩10.7 billion KRW (about $7.32 million USD)”

Some pointed out that ADOR’s net profit looks higher simply because NewJeans was “on hiatus” and “not spending any money,” while others argued that the group generating revenue at all during the scandal proves how essential they are to the label, including the three members currently facing intense backlash over their delayed return.

• “If NewJeans can make that much during their hiatus, ADOR doesn’t even need to keep them as a five-member group. Just releasing regular content and letting Haerin and Hyein do occasional influencer work would be enough.”
• “Wow, NewJeans.”
• “What is Pledis’s net profit?! That’s insane LOL.”
• “NewJeans was off for a whole year. How did they make that much??? They had zero activities. Is it from previous albums or merch sales?”
• “Well, NewJeans isn’t spending any money, so…”
• “Pledis is killing it, including their assets.”
• “Wow, NewJeans is on par with Source Music even without promoting?”

• “What is happening with NewJeans??? Crazy.”
• “NewJeans is insane.”
• “KOZ has grown so much!!!”
• “If NewJeans made ₩24.0 billion KRW (about $16.4 million USD) with zero activities, that’s insanely good. If they promoted, they’d make a ridiculous amount.”
• “KOZ has a high net-profit ratio. And even if ADOR’s revenue came from ads NewJeans filmed before, the fact that they earned that much with literally no activities is kind of amazing…”
• “Pledis’s net profit is really good.”
• “How did NewJeans even do this?”
• “What is that number for NewJeans?”

Read more:

Scathing Report Slamming NewJeans’ Return To ADOR Goes Viral