iKON lands endorsement deal for outdoor wear brand “NEPA”

Having yet to make their debut, YG Entertainment‘s upcoming group iKON has scored an endorsement deal with outdoor wear brand, NEPA.

NEPA announced that iKON has been chosen as the newest CF models because of the group’s trendy image stating, “iKON has showed a dynamic and free sides in their survival programs. They fit well with our brand’s ‘NEPA is freedom’ slogan so we chose them as our CF models even before their official debut as an idol group.

iKON’s official lineup was confirmed through the trainee survival show MIX & MATCH last November and has been working on their debut album since then, even giving up Lunar New Year break to work on their album. However, Yang Hyun Suk revealed the group is not yet ready to debut in a recent interview.

Meanwhile, members of the group have participated in various photoshoots and advertisements  before with Bobby and B.I promoting Adidas, as well as the F/W collection of YG Entertainment‘s clothing line NONA9ON, while Bobby appeared in a CF for Sprite with actress Kang Sora.

This will be the first time the entire group has been endorsed together.

Source: Asiae