Brand endorsement is no big deal for K-Pop stars, but there are very few people who are as dedicated as BTS‘s Suga in his endorsement of Samsung phones.
The BTS member even outdoes the rest of his group in his strict loyalty to the brand. Back when all the members were decently active on Twitter, ARMYs didn’t fail to notice how only Suga’s tweets were sent through an Android. He would also be spotted with Samsung devices at public appearances, proving that his endorsement of the products is backed by his personal preferences.
YOONGI IS STILL USING HIS OLD SAMSUNG GALAXY PHONE!?!?!? I LOVE HIM SO MUCH 😭😭 pic.twitter.com/eORpUcHnk3
— eli is here 💜 (@bttmyg) March 5, 2022
yoongi at airport hmm no earbuds airpods now👀 pic.twitter.com/5vQJujJRcy
— closed | was @yoongitart (@lycheemyg) November 21, 2019
During his recent solo tour in the U.S., the rapper started doing an encore segment where he would choose one audience member and film himself on their phone for a few seconds. During one of the shows, Suga was seen taking his sweet time analyzing all the phones held up in front of him and finally chose a Samsung Galaxy. Then, he declared that he would choose only Samsung phones and “no iPhones.”
Famous words of Min Yoongi
“No iPhone no iPhone, only Galaxy” 🤔
— 💜ᴮᴱSalitah Q⁷⟬⟭☻T⁷⟭⟬💜 (@Sq517) June 5, 2023
Fans went into a frenzy, trying to get their hands on the nearest Samsung mobile, and it resulted in some hilariously creative attempts to appease Suga’s demand.
YOONGI LAUGHING WHEN HE SAW SOMEONE OUT WITH THEIR FLIP PHONE AND TOOK IT LMAOOO pic.twitter.com/qKTkUknxu8
— cherry @ anime next 130 (@cherrypugpie) May 18, 2023
🐱 *POINTS & SMILES AT ARMY TO TAKE THEIR IPHONE DISGUISED AS A SAMSUNG*
🐱“ARE YOU KIDDING ME?!” #beSUGA #AgustD #슈가 #D_DAY #SUGA_AgustD_TOUR_in_Rosemont #SUGA_AgustD_TOUR_in_Chicago #AgustD_SUGA_Tour #D_DAY_TOUR #SUGA_AgustD_TOUR pic.twitter.com/JThrzFxL2I
— bts memeories⁷ (@btsmemeories) May 4, 2023
But the BTS member’s recent Instagram story had ARMYs worried that he might have ditched his longstanding loyalty to Samungs for an iPhone.
On his story, Suga posted a photo of his computer screen, showing the opening page of the game Diablo, with the caption, “I have returned to hell for you.” This is the same game whose original soundtrack includes a song called “Lillith,” where Suga collaborated with Halsey.
Fans noticed that Suga’s reflection was caught on the glowing computer screen, and he was holding up a mobile phone that resembled an iPhone way too closely. This led to many speculating whether he, too, had been lured to the other side.
okay but,,, is that not an iphone case, min “only samsung” yoongi? pic.twitter.com/Q5MtGD22wR
— rainy · * (@rainydaysuga) June 5, 2023
is that… an iphone HAHAHAHA from yoongi????????? pic.twitter.com/Nm1hy9EVjU
— nini⁷ saw yoongi ♡ festa szn (@goldentete) June 5, 2023
IS THAT AN IPHONE MIN YOONGI pic.twitter.com/i6tSmol5Tz
— cris jeon 💜 15 (@J3ONSLOVER) June 5, 2023
But as part-time detectives, ARMYs pulled up receipts to prove Suga’s innocence of this seeming betrayal. In the past, the rapper has been spotted with the same phone cover while using what was clearly a Samsung phone!
Yoongi loves his SAMSUNG💜
— Yoongi Brand 🥢(fan acct) (@yoongibrand) June 6, 2023
— jojo⁷💜₁₀ₜₕ TAKE TWO (@93SHAD0WS) June 6, 2023
At this point, it’s proven that as long as Suga stands, Samsung is never taking the L.