Jeon Somi’s Beauty Brand In Hot Waters Over Unauthorized Logo Use, Issues Statement
Jeon Somi has issued an apology after her beauty brand received criticism for unauthorized use of the Korean Red Cross logo.
On November 6, KST, Somi’s brand GLYF posted a statement on social media apologizing for the misuse.
We apologize for using elements that could be perceived as similar to the Red Cross symbol without prior approval. We have stopped using the related content and are taking measures to prevent recurrence.
— GLYF
Earlier, GLYF had announced that it had created a special PR package called the “Emotional Emergency Kit” to promote a new launch. The PR package was supposed to be gifted to five people. However, the kit’s design, which featured a red cross on a white background to resemble a first-aid box, drew significant criticism for being similar to the official Red Cross emblem.
The Red Cross symbol represents humanitarian relief in times of war and disaster, and any commercial usage of the emblem is prohibited under the Korean Red Cross Act. Violations may be punished by a fine of up to ₩10.0 million KRW (about $6,900 USD) or an administrative penalty of up to ₩5.00 million KRW (about $3,450 USD).
GLYF explained that the PR kit was designed with the concept of attending to one’s emotional needs, like giving them emergency treatment. The resemblance between the logo and the Red Cross emblem was an error, and not intentional. The company also stated that it has halted all postings and usage of the design and is recalling and redesigning the PR packages that have already been distributed.
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The brand concluded its statement, stating, “We have begun discussions with the Korean Red Cross to fully comply with all necessary corrective measures and will share the outcomes. We deeply reflect on this incident and will strive to become a more thoughtful and responsible brand.”
