JYP Entertainment’s New Trademark Sparks Predictions Of New Group

JYP Entertainment has sparked massive curiosity after netizens discovered that the company recently registered a new logo and trademark. But what really set fandoms buzzing was the unexpected name attached to it — DOUBLETHECAKE.

As soon as the filing surfaced online, fans rushed to social platforms to speculate and the theories couldn’t be more different. Many fans believe the whimsical name could be tied to an upcoming girl group or project unit, noting that JYP has a long history of using playful or symbolic pre-debut names. Fans also pointed out that trademark registrations typically happen months before a new group is revealed, fueling excitement that JYP may be preparing its next big launch.

Others guessed that it could be related to a food business that JYP Entertainment has been planning for a while. The previous speculated name was SoulCup.

• Seems like their new business LOL.
• Sounds like a food name. Probably for their business?
• Could it really be a girl group’s name?
• Dooyoobleekake.
• It seems like a bakery!
• It’s terrible to have cake as a girl group name. I hope it’s for their business.

JYP has not released any official explanation, leaving fans theorizing wildly.