K-Drama “King The Land” Rises In Ratings As Netizens Begin To Warm Up To It

The narrative switched up.

King The Land, starring Girls’ Generation’s YoonA and 2PM’s Junho has recently aired its pilot episodes. Initially, episode one received negative reviews from viewers. Many found it childish, calling the writing a throwback to dramas from the past. The script was criticized as outdated, with the plot a bundle of clichés.

Despite the bad start, it seems like the drama is taking off. Ratings have risen dramatically between the first and second episodes. Nielsen Korea reported that the second episode recorded a 7.5% rating in paid households nationwide. The episode aired on June 18, 2023. This is a 2.4% increase from the rating of 5.1% that the first episode earned.

With the second episode, as people give the drama time to sink in, the response has recently turned around. Many are enjoying the show!

Netizen comments. | theqoo
  • Everything my mom watches does well. My parents are enjoying the show.
  • People were bashing it so much, but I guess it’s fun. Congrats.
  • It feels like romcoms from the past. It’s fun. Junho and YoonA are both pretty and bright. It’s a good drama to watch lightly.
  • The numbers prove it, even if it gets bashed to death.
  • Seems like it’s a kimchi stew-like drama (outdated, stereotypical). It’s good to watch comfortably.
  • Seems like it’s fun, seeing how the ratings are rising. The first episode got chewed out, while the second is different. I thought I saw people hating on it in posts that praised it but seems like it rose in popularity.
  • I thought that it would do well. The contents are lighthearted and easy to watch.
  • I felt uncomfortable because it was getting so bashed, but seeing how the ratings are doing, all is good now.
  • It is so stereotypical and childish, but there are people who watch it for that.

King The Land is about a hotelier, Cheon Sarang (played by YoonA) who has an endearing smile. She gets into the esteemed King Group Hotel and is entwined with its heir, Gu Won (Junho). Gu Won hates fake smiles.

Source: Theqoo

King The Land