Korean Netizens Divided Over Ariana Grande Joining Weverse
It was announced on June 13, 2024, that Ariana Grande would be joining Weverse. She will be working together with Scooter Braun once more. Scooter Braun is currently the CEO of HYBE America. Braun personally announced through Instagram that Ariana Grande would be continuing her business partnership with HYBE, and therefore take hold of more creative opportunities through Weverse and REM Beauty.
Weverse is known to be HYBE’s fan community. Each artist has their own community on Weverse, allowing artists and fans to interact. This covers live streaming, posts, fan letters, and more. Artists can also sell their albums and merchandise through Weverse Store. The partnership will also look into providing marketing opportunities for REM Beauty, the beauty brand created by Grande.
Many netizens were stunned to grasp that a huge pop star would be joining the local platform. They expect Ariana Grande’s fan community page to be a breath of fresh air. Others cast some doubt on her joining.
- Then, does this mean that her albums will be under another company and she will only work with HYBE for her beauty brand and Weverse? This is so confusing. It’s different from Korean company systems.
- In the last conference call, they mentioned that her management and albums are contracted to a different label. I wondered how they made profits off it. Seems like it was due to the partnership.
- Wow, wonder how much her contractual fees were.
- It’s fascinating to see that she’s joining Weverse.
- Why are they fawning over a kid who was involved in an affair, licked a donut at a store, and hates America? LOL. And she even had such an attitude towards a concert in Korea.
- [Reply] Well, she’s a top star.
Grande will be working with HYBE only for Weverse and to promote REM Beauty. Her music activities will be handled by her current management.
