LE SSERAFIM's Pop-Up Store Includes Their Logo Shape In The Most Creative Way, And Fans Are Loving It

Last week, LE SSERAFIM fans got a sneak peek at the numerous goods that will be sold at the group’s first pop-up shop, set to open from April 26 until May 7 in Seoul.

LE SSERAFIM 2023 S/S POP UP
LE SSERAFIM MERCH. CONCEPT FILM

📆 2023. 04. 26 – 2023. 05. 07
🏠 서울 성동구 연무장5길 20 #LE_SSERAFIM #르세라핌 #2023_SS_POPUP #POPUP #팝업 pic.twitter.com/PGE22kkMeR

— HYBE MERCH (@HYBE_MERCH) April 19, 2023

The goods feature a variety of athleticwear and other accessories that fit perfectly with LE SSERAFIM’s sporty vibe, and it’s all monochromatic and minimalistic in a way that could suit anyone.

With the grand opening of the shop just around the corner, construction has been underway of the pop-up shop that has fans’ anticipation growing.

#LE_SSERAFIM #르세라핌 pop-up is now under construction ahead of opening on 26 april pic.twitter.com/qoXDeRbAi1

— daizy 🤠 #UNFORGIVEN (@96area) April 24, 2023

And now, it’s been revealed that the shop front of the pop-up store was designed to look like LE SSERAFIM’s logo!

LE SSERAFIM’s pop-up shop front | *Instiz*

Fans are loving the unique design that makes the store unmistakably LE SSERAFIM’s, thanks to the group’s creative marketing team.

LE SSERAFIM’s Pop-Up Store having the logo as the exterior design omg it looks so good 😭😭 pic.twitter.com/BGu5rPOKcp

— joe #UNFORGIVEN (@elsserafim) April 25, 2023

The pop-up store looking from outside is the LE SSERAFIM LOGO😱🔥🔥 pic.twitter.com/JlpUxWds2E

— Mila is UNFORGIVEN 🧚🏻‍♀️💪🏼🐎 (@milkkura39) April 25, 2023

LE SSERAFIM Pop-Up Store exterior design is their logo omg it looks so good 😭😭 pic.twitter.com/PRHvQUVV4d

— Kkura Unnie (@radian_wizone) April 25, 2023

It was also recently revealed that the shop will include dessert and drink options that are a collaboration between LE SSERAFIM’s members and local artisans, and they all look delicious!

LE SSERAFIM collaborated with pastry chefs based in Seoul for the pop-up store desserts!

😺: Anniv
🐯: JL Dessert Bar
🐍: Jaein
🦢: La Base
🐈: Cedrat#LE_SSERAFIM #르세라핌 pic.twitter.com/Wa5iQX6Vda

— joe #UNFORGIVEN (@elsserafim) April 23, 2023

UNFORGIVEN food and drinks at the pop-up store hello???? le sserafim is really taking it to the next level 😭 pic.twitter.com/FSnz2bL2v8

— joe #UNFORGIVEN (@elsserafim) April 23, 2023

Overall, the pop-up shop is already proving to be a hit among fans even prior to its opening, based on these comments on a forum post discussing it.