MONSTA X’s New Song “WHO DO U LOVE?” Is Set For U.S. Radio Airplay And A North American TV Debut

MONSTA X are ready to take U.S. radio by storm.

On June 14, MONSTA X released their first exclusively English language single “WHO DO U LOVE?” featuring French Montana and it looks like the song is about to get a lot of love in the U.S. The song is slated to officially impact U.S. Pop radio on July 16, which is a first for the group.

Simply put, record labels send songs they would like to promote to radio stations for airplay. The “impact” date is when that airplay and promotion are expected to hit their peak as set by the record label, in this case being Epic Records – MONSTA X’s U.S. label.

MONSTA X Officially Signs To Epic Records For All Future International Promotions

Previously, the English version of “SHOOT OUT” was premiered on U.S. radio in support of MONSTA X’s historic performance at iHeartRadio‘s Jingle Ball, but “WHO DO U LOVE?” will be MONSTA X’s first single with a record label backed promotion on U.S. radio.

Along with the airplay, MONSTA X will be promoting the single with their first ever appearance on Good Morning America on August 1.