Red Velvet are currently preparing for their comeback, The ReVe Festival 2022 – Birthday. Fans have been in awe at the stunning teaser images, even noticing something unusual about Irene‘s solo teaser images, which they believe might play into the group’s story lore.
The title track, “Birthday,” will also sample George Gershwin‘s “Rhapsody in Blue,” which only makes fans more excited since Red Velvet have proven themselves masters of sampling classical music for their hit songs.
But despite all of the excitement surrounding the upcoming comeback, fans are voicing their frustration with SM Entertainment‘s handling of “Birthday” promotions.
When SM Entertainment placed two versions of the upcoming album for pre-order, a limited edition “Cake” version and a regular “Photo Book” version, “Cake” sold out in less than an hour, with roughly 5,000 copies sold.
Fans were frustrated that the limited edition album wasn’t restocked since how quickly the limited edition album sold out was proof of the high demand.
5,000 pre-orders in just 30 minutes? that's speaks a lot of Red Velvet's selling power, so please STOP underestimating.
Don't let them silence us, keep tweeting!
— ReVeluvs Voting Team | B🕯️rthday (@REVEVotingTeam) November 8, 2022
Fans have also been frustrated with the type of promotions SM Entertainment has been sharing for the upcoming comeback. Although the mood sampler and teaser images are stunning, fans believe SM Entertainment lets too much time pass before sharing new promotional material.
SM always doing dirty to red velvet, like what's the reason they giving us nothing from tomorrow until 27th, like where's the hype for comeback? even we still haven't the album preview, if their comeback promo was wrapping within 2 weeks I'm not surprised at all
— y0urbae⁵ | B🕯RTHDAY🎂 (@yesbaeby) November 22, 2022
the fact that red velvet are working so hard for the comeback yet we have not a single ounce or idea of promotionals, or the album details, how the hell do I burn SM entertainment for everyone's good
— max 🧰 (@venomvelvets) November 22, 2022
But fans are currently most upset about how, despite “Birthday” being released on November 28, fans still don’t have the necessary details about the album. Although many fans have already pre-ordered, others wait to see what inclusions will come with the albums and what the different album versions will look like. Thus fans think it’s unfair for SM Entertainment to have not yet released the album details.
SM is releasing 12 different versions of Birthday but doesn’t give us the album details. The comeback is in 5 days. 5 DAYS.
— foReVer♡ (@heroes_twt) November 23, 2022
WHERE IS BIRTHDAY ALBUM DETAIL
can sm give album details? 🤡🤡
— Fiona (@fionairene0329) November 23, 2022
Would it kill SM to release album details before/during the PO??? They probably think theyre building hype, the only thing they building is ppl's anger
— Pizza Blob | ReVe Power: Delusion (@PzzBoy) November 23, 2022
For a big 3 company like sm the managment really is trash, no wonder people call them satan ent bcz they clearly try to sabotage cake girls like 1st we only had 1 verison of album when other artist get multiple version now this WHERE IS BIRTHDAY ALBUM DETAIL?#RedVelvet #레드벨벳 pic.twitter.com/0Ep0dDZxfk
— kdrama_quotes_offical (@KdramaQ_offical) November 23, 2022
Fans are frustrated by the promotions, or rather, lack thereof, especially since the comeback is in less than a week.
this is insane… soo a quick recap is
– we officially now have 12 versions of birthday + unknown smart ver (?)
– no album details
– cake version is still out of stock
– lack of promo
and the release is in 5 days 😭 sm expect reveluvs to save their sales for 2022 lmao
— shei 🤍 (@psychoqueendom) November 23, 2022
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