SM Entertainment has confirmed that they will be moving forward with plans to integrate their artists and commerce into Weverse.
In a statement shared in English to users of SM Entertainment’s official fanclub service Kwangya Club, they stated that they will be migrating all fanclub services to Weverse in the near future.
Hello.
We sincerely thank all the fans using the “SM ARTIST OFFICIAL FANCLUB” service, and would like to inform you there will be a change to the operating platform of “SM ARTIST OFFICIAL FANCLUB.”
In the near future, the Weverse platform will provide all activities related to the “SM ARTIST OFFICIAL FANCLUB.”
We expect our fans to have many questions concerning the sudden platform change notice. We kindly ask for your understanding as we will inform you of the platform shift schedules and the details through further notice.
Thank you.
— SM Entertainment
Further reports stated that SM Entertainment’s artists will join Weverse by the second half of 2023, with Jeff Benjamin stating that 12 soloists and groups will be joining the platform.
HYBE announces via press release that 12 solo artists and groups from SM Entertainment will join @weverseofficial by September 2023
The SM artists shifting from "KWANGYA CLUB" to Weverse comes as "the result of a platform collaboration between HYBE, Kakao Entertainment, and SM"
— Jeff Benjamin (@Jeff__Benjamin) April 17, 2023
SM Entertainment will also integrate their merchandise sales into Weverse shop. They will have their merchandise sold both on their own platform, SMTOWN &STORE as well as Weverse’s shop. Bubble will also be continue to be a platform for artists to communicate with fans.
Earlier, it was rumored that SM Entertainment’s artists would be joining Weverse in the near future.
SM Entertainment Artists Will Be Joining Weverse According To Industry Insiders
