Netizens Criticize SM Entertainment After Making Changes To The Release Of EXO’s Upcoming Album “Don’t Fight The Feeling”
Netizens have taken to social media to criticize SM Entertainment after the announcement that EXO‘s upcoming album special Don’t Fight The Feeling has gone from having six covers to just one.
EXO recently announced that they would be releasing their first album in 18 months. When the album details were first posted, fans were told to expect two different photobook versions. In version one, there were meant to be six different covers that fans could buy.
On May 12, a day after pre-orders began, K-Pop album supplier KTown4u tweeted that there would only be one cover available for the first album version due to the manufacturer’s circumstances.
📢Announcement regarding to EXO Special Album [DON’T FIGHT THE FEELING] (Photo Book Ver.1)
🌟The cover has been changed from 6 versions to 1 version due to the manufacturer's circumstances.
So there is only one version for Photo Book Ver.1. https://t.co/elBrV0nezo
— Ktown4u_USA (@Ktown4u_USA) May 12, 2021
After the announcement, fans took to social media in frustration over the sudden change to the album’s production.
me yesterday me today mad
thinking how i’d at the fact that
be able to buy SM changed it
7 EXO albums 6 covers to 1 pic.twitter.com/3Nl3bT7Q7j
— klau 🌝 (@kokokbop) May 12, 2021
sm said they didn't produce more obsession albums because of pre-orders, wont manufacture 'the box' albums after first pre orders but now, they have come down to say they won't manufacture exo covers in 2nd day of pre order? do you see how hard they are trying to pull exo down??
— 𝐄𝐗𝐎 (@exopredict) May 12, 2021
Fans have also been tweeting with the hashtag #EXO_DESERVED_RESPECT claiming that the agency has once again failed the group.
It is not the first time SM Entertainment has come under fire for issues with EXO’s albums. In the past, there were restocking problems with the “Obsession” album and manufacturing issues with “The Box.”
Manufacturing Problem with "The Box"
Manufacturing Problem with "Dont Fight The Feeling"
Restocking Problem with "Obsession"@SMTOWNGLOBAL – where's the justice? Your other groups experienced no issue in their albums why are you doing this to EXO?
— E-X-O-NINE (@E_X_O_131) May 12, 2021
#6앨범버전 #EXO_DESERVED_RESPECT#DONT_FIGHT_THE_FEELING @weareoneEXO
*every time EXO has a comeback*
— ┏( ͡⊗ ͜ʖ ͡⊗)┛don't fight the feeling ⌛ (@discoplanet1485) May 12, 2021
Many EXO-L’s want proper answers to why these issues keep arising whenever the group releases an album. For a group that has been around for around ten years, fans think that EXO deserves better.