Wonyoung Admits IVE Redefined The Word “Kitsch” For New Song And Finally Reveals What It Means

The lyrics “nineteen’s kitsch” caused confusion among fans, but IVE can explain!

IVE officially made their comeback with “I AM” on April 10. The title track comes from their first full-length album, I’ve IVE, and continues the group’s streak of successful songs as it continues to top music charts.

(From left:) IVE’s Rei, Gaeul, Wonyoung, Yujin, Leeseo, and Liz | @IVEstarship/Twitter

Before releasing, “I AM,” the group dropped their pre-release single “Kitsch,” which also sits at the top of the charts.

The song’s confident lyrics declare the group’s trend-setting popularity, showing a new side to the rising rookie group.

Everyonе copies the way I dance
I pop up on your algorithm everyday
Can’t control how high it goes, it’s a crazy score
No one can expect this nineteen’s kitsch

— IVE’s translated “Kitsch” lyrics

| @IVEstarship/Twitter

While fans loved the song, many international fans found themselves asking what the word “kitsch” meant within the context of the song.

The word “kitsch” is defined as “something that appeals to popular or lowbrow taste and is often of poor quality,” which caused confusion as fans interpreted the lyrics.

Norwegian music artist Sofiloud, the song’s original writer, solved part of the mystery for fans when she confirmed the theory that the lyrics were originally “’90s B*tch,” not “nineteen’s kitsch.”

While the original meaning relieved some of the curiosity, IVE’s Wonyoung recently clarified how the word “kitsch” should be interpreted, giving fans their answer.

In a recent interview, Wonyoung explained that the group gave a new meaning to the word to fit the confident theme of their song.

IVE’s Wonyoung

To IVE, “Kitsch” means:

For us, it is like free, young and hip. It’s a little different from the original meaning.

— IVE’s Wonyoung

Regardless of the meaning, fans and netizens agree the song is a certified bop!

Check out netizens’ reactions to the release in the article below:

IVE Just Released “KITSCH” But Here’s What Korean Netizens Really Think

Source: Genius and NME


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