YG Once Abandoned His Artist In America… Until They Stormed Into His Office

This artist paved the way for future YG Entertainment artists.

YG, head of his self-named entertainment company YG Entertainment, once abandoned one of his then-top artists in America back in 2008.

YG & YG Entertainment Logo

It sounds made up — but it’s true! Back in 2008, YG abandoned SE7EN in the USA when they should have been focusing on breaking into the US market.

SE7EN

In fact, it was so bad that fans often joke about the fact that SE7EN had to resort to talking to squirrels because he was abandoned by his agency in a foreign country.

But seriously, this is the picture he tweeted:

Source: SE7EN/Twitter

SE7EN’s foray into the US market was a big deal, with the agency even holding a press conference for it ahead of the advancement. He even had the opportunity to work with hip hop icon Lil Kim!

After some time, SE7EN eventually traveled back to Korea — completely unannounced — and stormed into YG’s office. What was said is unknown, however, he did have a Korean comeback shortly thereafter with the mini-album Digital Bounce.

SE7EN’s Digital Bounce album cover | Source: YG Entertainment

During SE7EN’s absence from South Korea, while he was trying to break into the American market, labelmates BIGBANG and 2NE1 were experiencing growing popularity, leading to his presence and popularity to wane.

2NE1 | Source: Mnet

Although it’s been many years since YG abandoned SE7EN in America, many K-Pop fans use this as an example of how the agency has repeatedly fumbled the bag with it’s biggest artists, including 2NE1 and BLACKPINK.

Do you remember this incident? What did you think about it then, and how do you feel about it now?